Sunday, November 13, 2011

Advance Music Roundup for 11/14/11 aka the "Talk That Talk" Edition

Another year and yet we have another new Rihanna album out next week with Talk That Talk. After last year's Loud album being a big success with numerous hit singles such as "Only Girl (In the World)," "What's My Name" featuring Drake," and "S&M," its not surprising that the pop megastar's hit machine continues with her latest with similar results. Talk That Talk is filled again with potential hits that radio stations will abuse playing for the next few months till RiRi decides to continue the yearly streak. I might as well say it, she is basically the pop music's version of Call of Duty right now. Its easy to hate her crazy success and the fact she fills the airwaves with her singles as if you're hearing it every few minutes. However, you can't blame that she and her production crew are able to still pump out the catchiest songs on a consistent basis.

Talk That Talk does have its hits and misses like her previous album though. I'm already not a fan of the newly announced second single, "You Da One," which starts off this album and also being played abusively on mainstream radio stations. The first single, "We Found Love," is just one of those songs you just want to go crazy and dance, which I had a similar feeling with last year's "Only Girl (In the World)" too. Other highlights from the album for me so far are the second track, "Where Have You Been," arguably one of Rihanna's best songs in a while and you just know it is going to be a hit single eventually. Also, the solid title track features a Jay-Z verse and just another of her groovy tunes to jam to. There are a lack of slow tempo songs too, in other words, ballads as I consider "We All Want Love" and the last track "Farewell" filling in that void. Speaking of the word love, I wish there was a little more originality with the song titles as a third of the album ends with that word, but that's my nitpicky side coming into fruition. Rihanna comes out swinging in the first half with the songs I mentioned above, but the second half won't be as memorable even though some of it is underrated such as "Drunk on Love." and a return to her roots with "Watch & Learn." "Roc Me Out" almost sounds like my favorite song out of Rated R, "Rude Boy." "Birthday Cake" as an interlude is a little disappointing as it could of been another banger if it was longer.

In a nutshell, Rihanna's Talk That Talk is more of the same poppy RiRi pop music fans have been used to with its hits and misses. The hit machine was able to come up with her bangers that you'll hear on KISS FM, Amp Radio, and whatever other station that plays mainstream music for another few months. I'm hoping she takes a different direction in her next one even though this formula for her catchy songs has been working for a while now. Even though the last time she tried a big departure was Rated R, which I didn't like that much, so it will be interesting to change things up if she decides to do so. In the meantime, get ready for another year of Rihanna dominating the airwaves whether you like her or not.

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