Wednesday, March 21, 2012

Another One Bites The Dust... Zynga buys out OMGPOP

I had to add the Queen reference because Zynga, mobile game giant, bought out OMGPOP today for 200 million. If you don't know who OMGPOP is, they are the makers of Draw Something, the hottest mobile game out now on iOS and Android devices. The game got crazy popular in the past couple of weeks because of its simple Pictionary-like gameplay especially on a social level. People can upload photos from the game to social networks like Facebook, hence why they also ask for your Facebook account info if you want your drawings shown there. It has become such a quick phenomenon that the big company Zynga has expressed interest that quickly and now they own them. What does this mean for Draw Something or even OMGPOP themselves? Who knows for now even though the OMGPOP staff will be part of Zynga's New York City division.

Zynga has had a notorious record for buying out their competition and even ripping off competitive games for their own on mobile devices. It is kind of crazy considering they are the makers of Farmville and the "With Friends" series (Words With Friends, the new Scramble with Friends), yet they have to resort to such tactics. Of course there is the everyday saying that this is all business at the end of the day and money does talk, which is indeed the case here. It is no surprise that this acquisition happened, but it is still a surprise how quickly they were able to snatch them especially they are just riding off their success in these past couple of weeks. Were OMGPOP willing to "sell out" because of the offer Zynga threw at them? We will see in the coming months how things will shake out from all of this, but for you Draw Something fans, enjoy the game as it now because it may not be the same in the future.

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